"PebbleStorm BrainCrack Session"

(Will It Blend?)

 

 

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WRAP UP FROM MAY 21 SESSION

 

Tim Connors    David Stychno   David Sipes   Christine Virsunen    John Bogard   Sam Hayes  dmytels@aol.com    Randy Hamilton 

 

 

Have suggestions for the format next time?  I'd love to hear them

Here are my immediate takeaways:

* A prep guide help focus intros and encourage pre-event consideration of what their 'unique genius' might be

  (I haven't done a blog post yet on this, and my raw content on unique genius are at: http://pebblestorm.pbwiki.com/Your+Unique+Genius)

* Some breakout sessions of 3-4 people to take some ideas and mash/stretch them

* Come prepared with "What's your craziest but most fun idea?" to help get the creative energy rolling

* "If i could find one puzzle piece today for a project, it would be ____"

* An online wiki or site to keep the conversation going, including people's areas of interest, contact info and ideas that we want to capture as a group (Randy - any suggestions?)

* Now that we have a nucleus, aim for meetings where at least half the people have met before, but each session has some new people rotated in as well (all trusted referrals)

Here are some specific things I'd like to keep discussing (now or at some point)-

* Sipes - Saas VAR obviously

* Christine & Stychno - I'd like to talk with you about the format of the next Braincracking session (no rush...)

* Introduce David Stychno to Brian Flynn so I can get a regular supply of coconut water

* Randy - discussion on CEOFlow apps (after I get the CEO dinners underway)

* Sam - someday combining this kind of session with Sun's equivalent engineering group, to get some business-engineering ideas and mashups going (sponsored by Sun).  Also, do you know someone at Sun that I could talk to about sponsoring our Kauai Maker's Retreat?

* Bogard - relicensing my BlackBox Cold Calling 2.0 tools and content to the Europe market (next year?)

* Christine - we should talk about the sales & marketing forum salesforce.com wants to do with me in a few months

* Tim - webkinz-ish ideas once we get v1.0 of PlayDatesRUs.com up

 

 

 

 

 

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PREPARATION

- Flesh out your pebbles, 1 per page

*(URL, tagline, target customers, revenue model, "what assets are needed to build/mash it up?" (build/mash),

 

Invitees: asset owners (like a Debbie Landa), creators, makers, connectors, gurus

 

steps

1. tape pebbles up on the wall

2. makers/collaborators put something up about their passions/unique genius/assets: "conference planner", "client base of sales execs"

2. each person does 1min description on a pebble (3-5 per person) on why it excites them, and the kind of partner they need to create the mashup (a writer for appexchange reviews)

3. walk around and chat with people about their pebbles - connect.  what caught your attention?

4. Use post-its to mark what you're interested in

 

group discussion

 

follow up steps?

 

later - meet in kauai to build a company or three @ the pebblestorm playground

 

 

 

 

 

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AGENDA

 

 

 

 

 

 

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Core segment theme: growing revenue faster, more predictably for b2b companies.

 

Areas of interest:

1. Sustainable, predictable high-value lead generation

    a. Attracting buyer attention

    b. Enabling relevant offers/recommendations

    c. Systemitizing what works

2. Architecting sales organizations

3. Leveraging CRM and related tools

 

Contributors:

- Basically it's people I know or work with, who I think would both contribute and gain value from this experience.

- Sampling people from a cross-section of backgrounds

 

 

Randy Hamilton