CEOFlow book process

Page history last edited by Aaron Ross 1 yr ago

 From Chris Neumann

 

About the book, here's a brief outline of the steps:

 
  • Professor announces that he's doing a book, makes a call for chapters.  
  • Chapters are short - 800-1500 words and cover a very narrow topic.  Mine is "psychology of Facebook invite acceptance"
  • People wrote chapters and they were submitted via google docs
  • A group of reviewers read them and made comments
  • The highest rated were selected for the book.  There were 3 buckets - definitely, maybe, no way.
  • Further revisions were made.  Docs were shared using a site called dropbox
  • Currently waiting for feedback from the professor
  • Expected next steps are further rounds of revisions, then publication
 
He's been really hands-off, which makes me less motivated about it.  I think it would be OK to make a shorter, more concise book.  Since the contributors are more known to you, you might make it more wiki style.  The Stanford prof made it more like the authors don't know one another, which was lame, and made it a little hard to write the chapter since I don't have good benchmarking.
 
If you iterate more, you could definitely reach out to the professor to see if you could get some advice - his name is BJ Fogg.  You'd probably have to call him though, he doesn't really respond to email.
 
Chris

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