Many companies have visions and "values" - integrity, customer service...blah blah blah. They usually aren't very well designed. A great vision and set of values (or 'design values') helps a person or team make better decisions when decisions need to be made.
Example (for a project)
Vision:
- "Design a sales process (and associated tools) that helps our sales reps be more productive and improves the client experience."
Design Values:
- Useful (reps should love it, since it will help them sell more)
- Intuitive (easy to use, both for the rep and customer)
- Transparent (we should be able to share this with a prospect, which would further help the process)
Example (for a Zeus Logos):
Vision:
- "Connect and inspire the world's creative lightning"
Design values:
- Fun & interesting (for all parties: the company, community and clients)
- Employee success (if our employees are successful, our clients will be too)
- Transparency (when in doubt, share information internally or with the community)
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