* I want to be in control of the work/business, not have it be in control of me.  I don't want to be a slave to a company, even one that I start.  Work on what I want, when I want, with who I want.

* Make the biggest impact with the least effort. Eliminate or outsource low-value activities.

* Enjoy work, by working from a place of desire, not obligation or ego

* Contribute from areas of strength.  Find the shortest distance between the strengths of collaborators.

* Prioritize opportunities that come to you, that pursue you, over ones that you have to pursue. 

* Reframe the way you think about time and progress.  Sometimes you can make real progress with a project/new company, and sometimes you can't.  When you make a cake, there are points you're working actively to buy stuff, mix the ingredients or serving it, but there are also periods in between activity where you just have to let it sit (driving back from the market, baking time, waiting for dinner to finish before serving). 

In other words - you can't make a baby in one month with nine women!

ANCILLARY

* Worry about level of productivity, rather than time or speed.  For most things, trying to make them happen faster is only detrimental to the results/productivity.

* Each project should add value or build on the others, not detract from them

* Keep it simple, keep it easy. Done right, this should feel like a natural flow without unnecessary or low-value effort.  Even when the effort is extreme, it shouldn't be unnecessarily stressful.

* Work with who I want.  Find a great collaborator(s) for each project, someone that has talent and I'd like to work with.  Then find an idea.

* Build as little from scratch as possible. 

* Don't say no.  Stay open to all possibilities.  Take things as they come.

* Don't set 'artificial' or unnatural goals, let things take a natural course.  But every time I touch a project, make definite progress; move the ball.

* Practice acceptance.  Things will change, things will and won't work, collaborators will come and go.  Use judgment to determine when something is worth effort to change & fight for, and when it's best to accept and let it go.

* Manifest / visualize what you want 

PEBBLES' CULTURE

* Integrity in purpose, approach, values, relationships is the most important thing Succeed by helping the ones around you succeed

* Help people follow their interests in ways that align to the group goals